Blog · Leadership

Why I’ve spent 10 years with the same company

And why, if you lead in network marketing, this should matter more to you than any compensation plan someone shows you this week.

Jorge Torres Culla Premier Ambassador Board of Director 9 years leading teams 9 min read
Jorge Torres Culla, inCruises leader
in
Current rank Premier Ambassador
Board of Director

In this industry, almost everyone changes companies every year or two. I chose the opposite: one company, and a whole decade of building on it. It wasn’t blind loyalty. It was a business decision. And it is, by far, the best thing I’ve ever done.

If you’re a leader and you’ve jumped from project to project, you know the real cost: every jump resets your team, your reputation and your energy to zero. You start over. Again. I lived that before I found where to plant my flag, so this isn’t a sermon: it’s what I learned by paying the price.

Where I come fromThe hamster wheel I knew by heart

I’m from Valencia, based in Andorra, with a degree in International Business. But that degree didn’t get me off the wheel: working to pay off debts, paying off debts only to go back to work. I got into direct sales in 2012 because I sensed there was another way to build, one that didn’t depend on trading hours for money for the rest of my life.

The cycle of working to pay off debts
Work · money · debt · repeat. The cycle I wanted out of.

In those early years I learned to sell, to speak in public and not to give up. What I still didn’t have was a company worth giving the next decade of my life to.

The turning pointJune 2016: the last company I ever joined

I joined inCruises in June 2016. Not because it promised to make me rich fast —I distrust that as much as you do—, but because when I looked at it through a builder’s eyes, I found the four things a serious leader needs to stay for life. Since then I’ve never gone looking for “the perfect company” again: I stopped searching the day I realized it was already right in front of me.

What you build when you stop starting from zero
9years leading teams
22cruises taken
46countries visited
+75,000clients in my organization

The real filterWhat a serious leader looks at (and almost nobody tells you)

That organization now has clients in more than 120 countries. But the numbers aren’t why I stayed; they’re the consequence. The compensation plan, in fact, is the last thing I look at: before that, I look at whether the project is built to last. These are the four criteria that made me stay:

01

Accessible founders

Michael Hutchison and Frank Codina aren’t names in a PDF. They get on stage, show their faces and recognize their people. They’ve recognized me in person.

02

A duplicable system

Individual talent doesn’t scale; a system does. We work with live and recorded training so that anyone on the team can replicate it, not just the superstars.

03

A product that stands on its own

A travel membership with real demand. Even if you never built a team, the worst that can happen is you travel for less. That floor changes everything.

04

Proven longevity

10 years later, it’s still growing in more than 190 countries. I didn’t bet on a trend: I bet on something that will still be here when other projects have disappeared.

Jorge Torres with Frank Codina, co-founder of inCruises, at the Great Wall of China in 2018
With Frank Codina, co-founder of inCruises, at the Great Wall of China (2018). Accessible founders, for real.

Proof, not wordsRecognized on stage by the founders

I’m not asking you to take my word for it. I’m showing you who says it. These are the recognitions that mean the most to me, in the voices of the two people who created the company.

Reproducir
Michael Hutchison · Co-founder and CEO

Recognition as Premier Ambassador.

Reproducir
Frank Codina · Co-founder

Recognition in the Hall of Fame.

The day it all clickedIn front of 1,900 partners

Speaking in front of 1,900 partners would never have crossed my mind back in my hamster-wheel years. And yet, there I was. What I learned on that stage wasn’t how to speak in public: it was that when a company, a system and a decision sustained over time all line up, the result stops depending on luck. It starts depending on consistency. And consistency is something you do control.

Jorge Torres at an inCruises event in front of 1,900 partners
inCruises event in front of 1,900 partners. What changed wasn’t the audience: it was no longer starting from zero every year.
The worst that can happen is you travel for less.The floor no other business gives you

300 videos. 22 cruises. The proof is on record.

I’ve documented every day of my 22 cruises on my channel: more than 300 video blogs showing what this is like from the inside, with no marketing filters. If you want to see the reality before any promise, start there.

Watch the vlogs ▸

Honesty firstWho this is for (and who it isn’t)

I don’t want to convince everyone. I want to work with the right people. So I’ll be straight with you:

You’re a fit if…

  • You’re looking for a company to build on for life, not for the quarter.
  • You value a system and consistency over a lucky break.
  • You want a product you’ll never have to be embarrassed about.
  • You’re willing to put in real work for something that lasts.
  • You’re not a fit if…

  • You want to get rich quick or without effort.
  • You’ll jump to another project as soon as something flashier shows up.
  • You expect the team to grow on its own while you watch.
  • You care more about income promises than about real work.
  • Where I’m headedI’m not where I want to be yet

    Today I’m one of the best-positioned inCruises leaders in the world, holding the rank of Premier Ambassador Board of Director —rank 9 of the career plan, two levels above Board of Director—, and to date the youngest person to reach it. But this isn’t the goal: it’s the foundation. I’m going for the company’s top rank, Royal Ambassador Board of Director. Not for the title, but for what it means: that a system built with consistency can enrich the lives of far more people. If this sounds like your own story, let’s talk.

    Take the first step

    Shall we build something that lasts?

    Leave me your details and I’ll write to you personally. No commitment, no canned pitch: an honest conversation about whether this is a fit for you.

    Talk to Jorge