Blog · Leadership

What it means to be a Board of Director at inCruises

The rank told as a set of lessons, not a trophy: what it is, what it takes to get there and why it’s only the foundation.

Jorge Torres Culla Premier Ambassador Board of Director 9 years leading teams 7 min read
Jorge Torres Culla, inCruises leader
in
Current rankPremier Ambassador
Board of Director

“Board of Director” sounds like a title. In reality it’s the opposite: it’s what’s left when you stop chasing titles and focus on serving a lot of people, for a long time, without giving up.

I’m not telling you this to show off, but because inside this rank there are lessons that work for anyone who wants to build something big. If you understand how you get here, you understand how to build a business that lasts.

What it really isThe circle of top performers

inCruises has 11 leadership ranks. From rank 7, Board of Director, you enter the circle of top-performing partners: the ones who stand out most at building teams, leading and advancing the company’s mission of enriching lives. It isn’t a prize you can buy or a step you inherit: you earn it by sustaining results over time.

I’ve climbed two more steps within that circle: my rank is 9, Premier Ambassador Board of Director, and to date I’m the youngest person to reach it. I say it with pride and with perspective: it isn’t a finish line, it’s a foundation I keep building on.

No shortcutsWhat actually got me here

01

Not jumping ship

One company since 2016. Every year I didn’t start from zero was a year that added up instead of resetting.

02

Serving the team

My rank goes up when my people’s ranks go up. Real leadership is measured by how many people you take with you, not by how much you stand out.

03

Trusting the system

Relying on a duplicable method instead of my own talent. A system scales where individual effort runs out.

04

Consistency

9 years doing the right thing when nobody’s applauding. The result stopped depending on luck and started depending on repetition.

Michael Hutchison, CEO of inCruises, congratulates Jorge Torres on reaching the Premier Ambassador Board of Director rank
Michael Hutchison, CEO and co-founder of inCruises, congratulating me on stage. Recognition from the owner of the company, in person.

Hear it from themRecognized on stage by the founders

I’m not asking you to take my word for it. I’m showing you who says it: the two people who created the company, live, in front of thousands of partners.

Reproducir
Michael Hutchison · Co-founder and CEO

Recognition as Premier Ambassador.

Reproducir
Frank Codina · Co-founder

Recognition in the Hall of Fame.

Jorge Torres receiving the Premier Ambassador Board of Director recognition with his family
Receiving the Premier Ambassador Board of Director recognition, with my family (March 2025).

I’m not done yetThe youngest, on the way to the top rank

Being the youngest Board of Director isn’t the finish line: it’s a sign that I have time ahead of me. My next goal is the company’s top rank, Royal Ambassador Board of Director. And not for the title —by now it should be clear that titles matter little to me—, but for what it represents: that a system built with consistency can enrich the lives of far more people.

If you see yourself in this way of building —no shortcuts, with a team and for the long haul—, I think we have a lot to talk about.

You don’t chase the rank. You earn it by serving a lot of people for a long time.The only thing that truly scales in this business
Take the first step

Shall we build at this level?

If you want to build something serious and for the long term, let’s talk. I’ll tell you how I work with the people on my team —no hype and no rush.

Talk to Jorge